Only 25% Of Viewers See Web Ads Below The Fold
Posted on May 25th, 2008 by keleding
Talk about pricey CPMs: Internet users don’t even see most of the ads on a Web page, particularly if they’re below the fold–whether the site is a highly trafficked media property or a niche blog. That’s according to new research from MarketingSherpa.
The Warren, R.I.-based marketing research and consulting firm commissioned Eyetools to run an eye-tracking [...]
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